For more information, please email ron@rescignos.com or call (708) 974-2600 x105.

MEET THE AUTHOR

DISCOVER MORE ABOUT THE AUTHOR

A colleague, after reading Ron’s blogs and newsletters, once said, “He is a person I would like to have a glass of wine or a beer with. His literary voice is approachable, friendly, and has a Chicago south side feel to it. His style of writing is both unique and inviting.” A great compliment when you consider that Ron doesn’t drink and isn’t originally from the south side of Chicago. He has written this book for fundraising professionals responsible for raising annual fund money. Ron has helped nonprofit organizations grow their base of support for over 31 years. Known as Rescigno’s copyediting guru, he works with clients to create appeal letters that pass the ‘donor-focused’ test. It is Ron’s hope that his new book will help nonprofit organizations raise more money so they can do even more good in the world. Fatal Fundraising Flaws is Ron’s second book, a follow-up to The Process- Driven Annual Fund published in 2021. Ron maintains a very active presence on the Rescignos.com website with his weekly blogs, newsletters, and his articles written for LinkedIn.

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PRAISE FOR THE BOOK

BOOK ENDORSEMENTS

This book will help any fundraiser – whether you’re just starting out or have been in the business for years – as it refocuses your work back to the basics. Work smarter, not harder! Being thoughtful around the details and consistent with your messaging will absolutely lead to greater dollars raised. All the steps are laid out brilliantly.

Jennifer Steffus

Chief Development Officer, National Safety Council

Ron is a warm and caring gentleman with a homespun Midwest charm that’s infectious and captivating. He also knows his stuff. Ron’s words perfectly captured the fears, the dreams, and the struggles I had experienced as a nonprofit leader. I’m sure you, as a reader, will have the same response. The tips located within these pages are golden. They come from years of experience working with nonprofits who have lived through mistakes, mishaps, and misjudgments, thus missing the money from generous donors. Whether you’re relatively new to the fundraising profession or even if you’ve been in the trenches raising money for some time, Ron’s book should be required reading. I think you’ll agree after reading this book that Ron Rescigno has hit the mark.

George Boodrookas, Ed.D.

Owner, Philanthropia Consulting Modesto, CA

Self-proclaimed watchdog organizations would have you believe that donors care mostly about your numbers, but what donors really care about is the impact of the work you do and knowing how their donations made a difference in the lives of people (or animals or the environment). Ron elaborates on one of the most important aspects of fundraising in his book – stewardship. It’s a must read for anyone in fundraising.

Adam Woodworth

Executive Director, Children’s Museum in Oak Lawn

WHAT OTHERS ARE SAYING

TESTIMONIALS

Tried and true practical stories and applications to improve your annual fund efforts from experts who have been in the trenches with us fundraisers for more than 30 years! True partners in fundraising!

OMG! Ron’s nailed it!!! I’m so excited for his message to get out. So much of his book is what major gift work is all about. I highly recommend Ron’s book.

This book is a roadmap for fundraisers, offering tried- and-tested examples of storytelling techniques to build lasting donor relationships. Ron's approach simplifies how to effectively create urgency and communicate impact, making it accessible for any fundraiser to fold into their strategy.

SPEAKING ENGAGEMENTS

RON HAS SPOKEN AT THE FOLLOWING CONFERENCES ACROSS THE U.S., INCLUDING:

  • Council for the Advancement and Support of Education (CASE)
  • Association of Lutheran Development Executives (ALDE)
  • National Catholic Development Council (NCDC)
  • Association of Fundraising Professionals (AFP)
  • North American YMCA Development Organization (NAYDO)
  • Illinois Resource Development Conference (IRDC)
  • Communicators for Women’s Religious (CWR)
  • Stories + Money = Change Conference (Innovative Fundraising)
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Invite Ron to Speak

Schedule Ron for Your Next Speaking Engagement

This 2-hour presentation will give you the blueprint for annual fund success. Walk with us as we guide you through the necessary steps it takes to create a comprehensive annual fund program. These ideas and suggestions provide you with the tools necessary to implement a revenue-generating machine for your program. Topics will include data analytics, segmentation and messaging, donor acknowledgement, and donor retention.

In this presentation, a lively and educational discussion on why new donors respond to appeals, their motivations for giving, and characteristics of effective appeals will be the focus. We will share with the audience a treasure trove of ideas and examples of donor-centered appeal writing.

The insanity of constantly looking to acquire new donors must stop! Let’s talk about the importance of retaining the donors you already have. During the presentation, you’ll get actionable ideas that will help to keep your current donors engaged longer, come away with a better understanding of what donors expect from nonprofits when they make a gift, the vital role donor service plays in improved donor retention, and suggestions for your own donor-retention plan.

Your direct mail program should work like a well-oiled machine. Knowledge of the fundamentals is essential to increasing donors and dollars. Having run highly successful annual fund programs for over 30 years, we will share with you methods for creating and improving, or simply refining direct mail campaigns. Participants will learn that by following a few simple steps they will be able to develop a sustainable direct mail program that will thrive from year to year.

Ron knows how much people love to hear personal stories of people helped by nonprofits. These organizations often share stories with donors to show how their monies are used to continue their altruistic missions. Ron encourages nonprofits to shift the focus of these stories to the person in need and not what charities want. For example, a hospital needs to purchase a special machine for operations and shares this request with its donors. Ron explains that donors would like to know how such a machine can make a difference in the life of a waiting patient. He also explains how nonprofits can spotlight those stories to illustrate human connections.

Organizations with a culture of philanthropy are the most effective at fundraising over the long haul. In these organizations, fundraising isn’t something vague that “those people in the development office down there at the end of the hall” do. It is embraced by everyone from the board to front-line staff.

Does your organization have a culture of philanthropy?

What does that culture look like?

This presentation will give you ideas and suggestions on how to create a culture that lasts a lifetime.

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